Why we do "Behind the Scenes"
"BTS" stands for "Behind the Scenes," and such shoots are increasingly popular in the fashion industry for several reasons:
1. **Authenticity and Engagement**: BTS content offers a glimpse into the effort, creativity, and collaboration involved in creating a fashion shoot. This authenticity helps brands connect with their audience on a deeper level, making the final images more relatable and engaging.
2. **Marketing and Promotion**: BTS content is a powerful marketing tool. It can be used to build anticipation before the release of the main fashion shoot, keeping the audience engaged across different platforms. This continuous stream of content helps maintain interest and momentum around a brand or collection.
3. **Storytelling**: BTS shoots allow brands to tell a story beyond the polished images of the main shoot. They can showcase the inspiration, the work environment, and the personalities of the people involved, from designers and models to photographers and stylists. This narrative layer adds depth to the fashion story being told.
4. **Content Diversification**: In a content-driven market, brands constantly need fresh and diverse content to stay relevant on various platforms, including social media, websites, and advertising campaigns. BTS shoots provide additional content that is less formal and more spontaneous, appealing to audiences who crave genuine and dynamic content.
5. **Educational Value**: For those interested in the fashion industry, BTS content offers educational insights into the production process. It can reveal techniques, workflows, and the realities of creating a fashion shoot, serving as inspiration or learning material for aspiring photographers, designers, and models.
6. **Community Building**: Sharing BTS content can help build a community of followers who feel more closely connected to the brand or the creative individuals involved. This sense of inclusion fosters loyalty and can create a dedicated fan base that is more likely to support and advocate for the brand.
In summary, BTS shoots complement the main fashion shoots by adding value through engagement, marketing, storytelling, content diversification, education, and community building. They offer a more comprehensive brand experience and satisfy the audience's desire for authenticity and inclusivity.