A pair of Jeans and....

A friend asked  "Why Jeans?", "Why would you want to shoot fahion photography and film about Jeans? "

I am absolutly fascinated about a cultural phenomena created directly around a garment. A garment initially conceived for hard working individuals, dirty job to provide better protection and resilience to hard manual jobs. Someday, I will do a series of street /technology /fashion photography around people using cell phones in public and being fashionable at the same time. 

 It is no longer about the garment anymore. It is about how it is worn, stylied and accessoried. It is about who wears it. The garment identifies the individuality and messages the wearers ideas, thoughts, style, status, idiology, cultural sense, life...